Clifton Asset Management has
launched a white-labelled platform to manage cover funds, equities, ETFs,
investment trusts and bonds. Viewpoint Portfolio will be available to external
advisers, and will include a range of product wrappers including Sipp, Isa,
junior Isa, offshore bond and general investment account.
It will be managed by Clifton
subsidiary pension provider Morgan Lloyd Sipp Services. Clifton has partnered
with challenger platform provider Hubwise to “provide the latest cloud-based
technology” for the platform.
The company describes the platform
as “highly-automated” and says it can be tailored to meet advisers’ needs. Investments
can also be managed by discretionary fund managers with six appointed at the
time of launch – Brewin Dolphin, Eden Park Investment Management, Seven
Investment Management, Tilney Asset Management, LGT Vesta and Waverton
Investment Management.
Morgan Lloyd technical director John
Dowding says: “With ever increasing numbers of IFAs using Morgan Lloyd for its
Sipp and SSAS products, it was a natural evolution to launch our own low-cost
investment platform so that IFAs can easily manage their client portfolios
alongside more complex work such as commercial property and SSAS loan-backs.”
He added that the platform forms the
“backbone” of further growth and development by the Clifton Wealth Management
group. Hubwise chief executive Angus Macdonald says: “We are delighted to be
able to assist Morgan Lloyd in launching not just the Viewpoint Portfolio
platform itself, but such an important element in Clifton Group’s strategic
development.
“We pride ourselves on the usability
of our technology and platforms, [which is] so often a critical factor in
adviser choice and the development of sustainable relationships with both
providers and clients.”
Viewpoint will also provide a
telephone-based support team for advisers using the platform.