Challenge And Debunk The 10 Myths Of The Financial Planning Profession.

What are the modern myths of financial planning? That was the deceptively simple question I set the New Model Adviser® team when we decided to celebrate our Great Advice Great Profession initiative with a special series of articles.

To do so we have performed an exclusive analysis of the FCA's register data filed a freedom of information requests pored through regulatory reports and dragged in a host of experts from the advice world into our offices for exclusive interviews and roundtable debates.


As you will see, there are connections between the topics. Our look at the cost of running an advice business is intrinsically connected to the topic of fees. That, in turn, connects to our piece on small and new advice businesses, and the myth that the consolidators are dominating.

We begin each section with a statement we think best represents received wisdom. There is a great plurality of opinion knocking around; pick any debate and you will find competing points of view. So I will flag one caveat right now. Some readers may react with the words ‘I didn’t think that anyway’.

Take our myth about diversity: ‘the next-gen will make advice more diverse’. Why did we choose that as a title? Well, sheer anecdotal experience. Speaking to planners about this issue over the years, certain ideas have been repeated to us.

Or take the myth: ‘advisers are turning to passives’. Simply put, comparing the mixed portfolios of our cover stars (see below) with some of the all-or-nothing statements we read on the message boards, it seemed worth (yet another) look.

And finally, no special project on the state of play in financial advice would be complete without an update on how advisers are helping clients to invest their money ethically. There are some real teething pains there, but we hope our mini-profiles of ethical champions will promote best practices and encourage debate in this area too. Enjoy!

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